About Us

We’re All Bitchin.

The Bitchin Company started from a simple idea: people need a space to vent. To get shit off their chest. To be real — without getting judged for it.

We’ve all been there — trying to hold it together while life throws punches. Some people talk to therapists. Some drink whiskey. Some go for runs. We bitch. Then we laugh about it. Then we grow from it.

That’s what The Bitchin Company is — a movement built around real talk, humor, and healing.

Where It Came From

The founder, Jason Kyle, is a U.S. Marine combat veteran who’s seen both the best and worst sides of life. War. Marriage. Divorce. Fatherhood. Mental health battles. Starting over — again and again.

After years of pretending everything was fine, he realized something: everyone’s struggling with something. Some just hide it better.

Instead of shutting down, he turned it into something bigger — a space where people could laugh, vent, and heal together. That’s where The Bitchin Company was born.

What We Stand For

This isn’t some corporate brand chasing trends. This is a community built on connection.

We stand for:

• Honesty. Say what the fuck you feel.

• Humor. Because laughing is therapy too.

• Unity. We’re all fighting battles nobody sees.

• Venting. It’s not complaining — it’s surviving.

We believe that vulnerability and strength can exist in the same sentence. That sometimes a joke saves your day. And that community starts with conversation.

What “Bitchin” Means

“Bitchin” has two meanings around here.
It’s what we do — we bitch, we vent, we speak our truth.
And it’s who we are — bitchin’, badass, imperfect, and still standing.

Being bitchin’ means owning your scars, laughing through the chaos, and helping someone else do the same.

Our Promise

Every product we make has meaning behind it. Some are funny. Some are serious. All are real.
We design gear that starts conversations — the kind that matter.

Whether you’re a vet, a parent, a creator, or someone who’s just trying to get their shit together, this space is for you.

Welcome to The Bitchin Company.
Real. Raw. Human.
Stay Bitchin.